Remaking MySpace: How Tim and Chris Vanderhook are turning around the web's biggest joke

Reblogged from VentureBeat:

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A radio DJ in my hometown recently mocked a caller for asking whether the station had a MySpace account. The uncomfortable exchange almost perfectly captured what the one-time website for friends has become: a joke. MySpace is now so uncool that people are embarrassed to be seen there.

But MySpace is no laughing matter for Tim and Chris Vanderhook, brothers who aren't grim about the social network's chances at a full-fledged comeback.

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